About

IndulgeRx Brands, Inc. (IRX) is a pioneer in functional food sciences, creating bio-smart, eco-friendly, and sustainable foods that promote wellness through targeted nutrition. Our FightBack Foods brand specifically addresses the unique nutritional needs of cancer patients, supporting their fight against the disease. 

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John L. Hastings III founded IRX in 2017, inspired by personal experiences with cancer in his family. His journey began in 2008, helping friends and family with nutritional challenges. Hastings brings extensive executive experience from industry leaders like Kraft, Nestle, Teradata, Nielsen, and BAYER. He has assembled a senior leadership team with expertise in technology, design, marketing, and business development. This strategic combination of skills positions IRX at the forefront of innovative, purposeful nutrition, particularly for individuals battling cancer and other health challenges. The company's foundation in personal experience and professional expertise drives its mission to revolutionize functional foods and support wellness. 

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IRX represents a shift from profit-driven processed foods to "profit with purpose." Some of the key milestones are 8 trademarks, a nutrient dense nutrition bar, and filing for a pioneering patent in Q4 of 2024. 

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Now, over 15 years and 30,000 hours of R&D hours are poised to redefine nutrition. IRX stands at the intersection of culinary excellence and cutting-edge health sciences, ready to disrupt the health foods industry naturally. We're committed to developing innovative, scientifically-backed nutritional solutions that make a real difference in people's lives, particularly those facing health challenges.