John Hastings specializes in global, results-driven business development with retail and manufacturing clients, and local and national governments across thirty-five countries, in order to target products and services to select populations. Passionate about leveraging purposeful nutrition for positive change in the fight against Cancer, John, is a seasoned Food Industry and Technology Executive with a proven track record in developing innovative solutions for complex challenges. As the lead visionary at IndulgeRx Brands Inc., John spearheads the launch of FightBack Foods which intentionally blend individual organic ingredients, cutting-edge technologies and a world class nutritional research study database, into impactful, consumer-friendly food products. With a deep commitment to continuous learning and a flair for turning ingredients into compelling, inspirational foods, John is dedicated to pioneering functional foods that harvest the benefits of natural nutrition, all in support of Cancer prevention, treatments and recovery. “Fuel the Fight” is John’s mantra!